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How sustainable are branded generics?
Branded generics are delivering great growth and profitability in emerging markets, but how much longer can they continue to do so? A new...
pharmanaming.com by Readge consultants
5 min read


Drug Name Confusion: why you need professional naming
original article by Kathleen Doheny on Medscape Medical News / Drug Name Confusion: More Than 80 New Drug Pairs Added to the List -...
pharmanaming.com by Readge consultants
5 min read


How drugmakers come up with evocative brand names like Viagra and Lunesta
There’s an art and a science to naming pharmaceutical drugs. When you pick up a prescription of Viagra, Lunesta, Advair, or Paxlovid, you...
pharmanaming.com by Readge consultants
5 min read


Help to find a new name for the monkeypox virus
A group of global experts convened by WHO has agreed on new names for monkeypox virus variants, as part of ongoing efforts to align the...
pharmanaming.com by Readge consultants
2 min read


How Do Drugs Get Named?
Drug names are the product of complex, multiparty negotiations in which the needs and desires of various stakeholders (patients,...
pharmanaming.com by Readge consultants
7 min read


Sanofi launches Impact® brand of medicines for low-income countries
Sanofi Global Health — a nonprofit unit of Sanofi set up in 2021 — has launched Impact®, a new brand of standard of care medicines...
pharmanaming.com by Readge consultants
2 min read


Branded Generics: What They Are and Why They’re Profitable
Branded generic drugs attach proprietary names to generic drug molecules and may be marketed similarly to how branded drugs are. picture...
pharmanaming.com by Readge consultants
3 min read


The top 20 drugs by worldwide sales in 2021
It took a global pandemic to end the nine-year reign of AbbVie’s Humira as the world’s best-selling pharmaceutical product—and the final...
pharmanaming.com by Readge consultants
1 min read


Drug submissions: Procedures to reach regulatory approval
Before a new drug or biologic can go to market, a drug submission must be compiled and filed with all relevant regulatory agencies to...
pharmanaming.com by Readge consultants
4 min read


How pharmaceutical names influence the way consumers and doctors view medicines
Does the way pharmaceuticals are named matter when it comes to consumer and healthcare providers? The FDA wants to find out. Although the...
pharmanaming.com by Readge consultants
2 min read


All in a name: safety first
Most companies when naming a drug want to use something catchy and simple, which will not confuse doctors or patients and maintain safety...
pharmanaming.com by Readge consultants
3 min read


Drug Name Development: Regulatory Changes You Need to Know
Naming your asset – or more specifically, navigating the regulatory obstacles and variables of gaining name approval – is critical to...
pharmanaming.com by Readge consultants
3 min read


Drug repurposing and skinny labels
Generic drug manufacturers obtain FDA approval for non-patented indications by carving out from its label any approved use that is still...
pharmanaming.com by Readge consultants
10 min read


Pharma product launch optimisation tool
US — Vivisum has launched Brand Builder, a solution that provides strategic market insight for pharmaceutical brands. Brand Builder...
pharmanaming.com by Readge consultants
1 min read


Naming Your Brand
In a crowded field, how to choose a name real enough to please the feds and original enough to differentiate your product Choosing a name...
pharmanaming.com by Readge consultants
4 min read


Biosimilar Naming Policy Will Help Ensure Patient Safety and Transparency
The American College of Rheumatology (ACR) today praised the Food and Drug Administration (FDA) for issuing draft guidance requiring...
pharmanaming.com by Readge consultants
1 min read


How does the FDA 'approve' medical products?
You may have seen medical products that claim to be "FDA cleared," "FDA registered," "FDA listed" or "FDA approved" - but what do these...
pharmanaming.com by Readge consultants
6 min read


Branding and design in the medical/pharma industry
Communication is often seen as a touchy subject when it comes to the healthcare sector, given the tight regulations and fierce...
pharmanaming.com by Readge consultants
4 min read


Pharma Brand Strategy 2.0
Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a...
pharmanaming.com by Readge consultants
3 min read


What Is an Active Pharmaceutical Ingredient (API)?
The Active Pharmaceutical Ingredient (API) is the part of any drug that produces the intended effects. Some drugs, such as combination...
pharmanaming.com by Readge consultants
2 min read
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