mei - 2026

The Readge blog

Looking to navigate the complex world of drug naming with more confidence? The Readge Blog offers insights into regulatory naming, branding and strategy - from INN and brand name approval to risk management and portfolio strategies.

You’ll find:

Practical tips for avoiding rejection by EMA, FDA and WHO
World wide examples of what works (and what doesn’t)
Strategies for building a strong, compliant name system
Articles and perspectives from experts around the world

Whether you're naming your first product or managing an entire portfolio, our blog gives you useful and instructive information.

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What story does your brand tell your audience?

A brand narrative is a concise, strategic document that acts as the road map for an organization’s marketing and communications efforts, providing a framework for communicating the brand’s essence to its customers. As “storytelling” has become increasingly ubiquitous, the importance of this exercise has grown exponentially.After all, marketing is just telling a story to an audience in an effective and compelling way. A strategic brand narrative is simply an account of how to

pharmanaming.com by Readge consultants

4 min read

Why even good pharma names can fail

A strong pharmaceutical name is not the one everyone likes in the first meeting. It is the one that survives the process. In pharmaceutical naming, the strongest name is not always the first favourite. It is the name that survives review. Many pharmaceutical names start with enthusiasm.A shortlist is presented. One name feels right. It sounds modern, distinctive and relevant. The internal team likes it. Marketing likes it. Sometimes even senior management becomes attached to

pharmanaming.com by Readge consultants

3 min read

The name is the shortest brand narrative

Before a pharmaceutical brand can tell its story, it needs a name that can carry it. Pharmaceutical branding often regards the brand narrative as if it starts with the campaign. The story. The promise. The message. The way the brand explains its relevance to healthcare professionals, patients and internal teams. But in reality, the narrative starts earlier. Why pharmaceutical naming should start where every strong brand story begins: with strategic c

pharmanaming.com by Readge consultants

4 min read

AI has entered pharma naming. Now the real work begins.

A recent EMA acceptance of an AI-supported pharmaceutical brand name is not the end of human naming expertise. It is proof of why that expertise matters. In April 2026, Brand Institute announced that the European Medicines Agency had approved a pharmaceutical product brand name developed with the support of its proprietary AI-powered naming platform, Brandi™. The name itself will only be disclosed after approval of the corresponding medicinal product. At first glance, this so

pharmanaming.com by Readge consultants

5 min read

Brand strategy and rebranding

Novo Nordisk recognises that Ozempic has become a true cultural phenomenon and is therefore dropping the name Rybelsus in favour of the better-known brand Ozempic The semaglutide franchise is changing up its branding as Novo Nordisk, seeing the cultural phenomenon that has become Ozempic, is retiring the Rybelsus name in favor of its better-known brand Ozempic. Meet the “Ozempic pill,” a newly tweaked formulation of Novo’s Type 2 diabetes tablet Rybelsus, which is slightly s

pharmanaming.com by Readge consultants

2 min read

pharma naming

The Readge blog

What story does your brand tell your audience?

Why even good pharma names can fail

The name is the shortest brand narrative

AI has entered pharma naming. Now the real work begins.

Brand strategy and rebranding

pages

network

contact

pharma naming

The Readge blog

​

What story does your brand tell your audience?

Why even good pharma names can fail

The name is the shortest brand narrative

AI has entered pharma naming. Now the real work begins.

Brand strategy and rebranding

pages

network

contact