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The Readge blog
Looking to navigate the complex world of drug naming with more confidence? The Readge Blog offers sharp insights into regulatory naming—from INN and brand name approval to risk management and portfolio strategies.
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You’ll find:
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Practical tips for avoiding rejection by EMA, FDA and WHO
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World wide examples of what works (and what doesn’t)
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Strategies for building a strong, compliant name system
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Articles and perspectives from experts around the world
Whether you're naming your first product or managing an entire portfolio, our blog gives you useful and instructive information.
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Why Biosimilar Drug Names Contain Unhelpful Gibberish
Have you ever wondered how drugs are named? Is there ever a discernible meaning behind drug names? Who manages this mess anyway–drug...
pharmanaming.com by Readge consultants
4 min read


Behind potent drug names, a complex mix of ingredients
Firms must navigate legal and linguistic hurdles for approval They are the public face of products that can take many years and hundreds...
pharmanaming.com by Readge consultants
4 min read


Introducing The New Association For Accessible Medicines (AAM)
The Generic Pharmaceutical Association (GPhA), the US largest trade group representing generic pharmaceutical and biosimilar companies,...
pharmanaming.com by Readge consultants
3 min read


FDA Reiterates Decision on Suffixes in Biosimilar Naming
A Federal Register notice from FDA addressed comments on the guidance on Proprietary Naming of Biological Products and the agency’s...
pharmanaming.com by Readge consultants
2 min read


Behind potent drug names, a complex mix of ingredients
Drug names start out as alien words: random collections of syllables that can sometimes seem almost as mind-boggling as the complicated...
pharmanaming.com by Readge consultants
4 min read


New diagnostic name for stigmatizing term obesity
The American Association of Clinical Endocrinologists (AACE) and American College of Endocrinology (ACE) proposed Adiposity-Based Chronic...
pharmanaming.com by Readge consultants
9 min read


The creative science of coining drug names
With more than 30,000 proprietary drugs in the United States alone, coming up with a unique brand name is no easy task. Cialis, Eliquis,...
pharmanaming.com by Readge consultants
4 min read


UK medicines regulation: responding to current challenges
The medicines regulatory environment is evolving rapidly in response to the changing environment. Advances in science and technology have...
pharmanaming.com by Readge consultants
13 min read


Probiotics in Favor of Life
We all use the term “probiotic" so often, but may not think of what it means. The Russian Nobel Laureate Elie Metchnikoff, best known for...
pharmanaming.com by Readge consultants
3 min read


Maintaining Relevance In The Age Of Consumerism: Lessons From The Healthcare Industry
The rise of global consumerism has shifted the healthcare landscape tremendously. People expect sophisticated levels of transparency and...
pharmanaming.com by Readge consultants
4 min read


'Creation engineering': The art and science of naming drugs
CNN)Yearly lists of the "most popular baby names" show how tastes change over time. While Jennifer, Heather, Michael and Jason may have...
pharmanaming.com by Readge consultants
9 min read


Neuropathy: A name for their pain
People with neuropathic pain have struggled to find relief with conventional drugs. Researchers are investigating whether more meaningful...
pharmanaming.com by Readge consultants
7 min read


FDA approves first automated insulin delivery device for type 1 diabetes
The U.S. Food and Drug Administration today approved Medtronic’s MiniMed 670G hybrid closed looped system, the first FDA-approved device...
pharmanaming.com by Readge consultants
3 min read


How drug startups choose their brand
The intellectual property is secure. The science is sound. You’re about to make your pitch for funding. The scary next step for a biotech...
pharmanaming.com by Readge consultants
4 min read


Google Parent and Sanofi Name Diabetes Joint Venture Onduo
Joint venture will research diabetes treatments Joshua Riff, who was a senior executive at UnitedHealth Group’s Optum, will be CEO of the...
pharmanaming.com by Readge consultants
1 min read


Patients Are Increasingly Using Digital Health to Supplement Doctor Visits
61% of patients reported that they were likely to ask for a specific prescription medication by name, implying research prior to...
pharmanaming.com by Readge consultants
2 min read


The Safety of Biosimilars and the importance of the INN to track and trace the use of a medicine gi
Tracking and tracing the use of all biologics, including biosimilars, enhances patient safety. Where there are multiple companies...
pharmanaming.com by Readge consultants
2 min read


Name that drug
The role of the European Medicines Agency (EMA) as a regulator is to protect and promote public and animal health by evaluating and...
pharmanaming.com by Readge consultants
4 min read


What's the Prescription for a Perfect Name?
With Viagra and Prozac rivaling McDonald's and Coca-Cola among today's most frequently used brand names, it's no surprise that...
pharmanaming.com by Readge consultants
7 min read


EGA Becomes Medicines for Europe
The European Generic and Biosimilar Medicines Association (EGA) has changed its name to Medicines for Europe. In a press release issued...
pharmanaming.com by Readge consultants
3 min read
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