top of page
pharma naming
The Readge blog
Looking to navigate the complex world of drug naming with more confidence? The Readge Blog offers insights into regulatory naming—from INN and brand name approval to risk management and portfolio strategies.
You’ll find:
-
Practical tips for avoiding rejection by EMA, FDA and WHO
-
World wide examples of what works (and what doesn’t)
-
Strategies for building a strong, compliant name system
-
Articles and perspectives from experts around the world
Whether you're naming your first product or managing an entire portfolio, our blog gives you useful and instructive information.
NB: All images have been checked for copyright issues in advance.
Please let us know if you object to the use of a specific image, and we will remove it immediately.
Search
Pharma product launch optimisation tool
US — Vivisum has launched Brand Builder, a solution that provides strategic market insight for pharmaceutical brands. Brand Builder...
pharmanaming.com by Readge consultants
1 min read
Naming Your Brand
In a crowded field, how to choose a name real enough to please the feds and original enough to differentiate your product Choosing a name...
pharmanaming.com by Readge consultants
4 min read
Biosimilar Naming Policy Will Help Ensure Patient Safety and Transparency
The American College of Rheumatology (ACR) today praised the Food and Drug Administration (FDA) for issuing draft guidance requiring...
pharmanaming.com by Readge consultants
1 min read
How does the FDA 'approve' medical products?
You may have seen medical products that claim to be "FDA cleared," "FDA registered," "FDA listed" or "FDA approved" - but what do these...
pharmanaming.com by Readge consultants
6 min read
The Secret Formula Behind Every Drug Name
Most people have no problem with famous names like Enbrel®, Prozac®, and Viagra®. But when it comes to understanding new drug names, such as the ones advertised on American television like Farxiga®, Myrbetriq®, and Namzaric®, it’s all Greek to them. True, some drug names are random mash-ups, known as “blank slate” names, but the vast majority of pharma names are anything but random. There’s a secret formula to drug naming, as those of us in the business know. Most drug names
pharmanaming.com by Readge consultants
3 min read
Branding and design in the medical/pharma industry
Communication is often seen as a touchy subject when it comes to the healthcare sector, given the tight regulations and fierce...
pharmanaming.com by Readge consultants
4 min read
Pharma Brand Strategy 2.0
Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a product. Unsurprisingly, pharma’s era of blockbuster drugs led to a relatively simple approach to brand and marketing. However, with the competitive landscape driven by patent cliffs and generics, the complexity of multiple stakeholders and empowered patients, it’s now time for pharma to up the ante on their brand strategy. “When the environment
pharmanaming.com by Readge consultants
3 min read
What Is an Active Pharmaceutical Ingredient (API)?
The Active Pharmaceutical Ingredient (API) is the part of any drug that produces the intended effects. Some drugs, such as combination therapies, have multiple active ingredients to treat different symptoms or act in different ways. PhotoAlto/Sigrid Olsson / Getty Images Production of APIs has traditionally been done by the pharmaceutical compan
pharmanaming.com by Readge consultants
2 min read
The Drug Naming Process
Drugs often have several names. A marketed drug may have up to four different types of names: a chemical name, a company name, a generic...
pharmanaming.com by Readge consultants
4 min read
The twists and turns of naming diseases
When a new disease is identified in a group of patients it needs a name so it can be described, researched and treated. But, unlike...
pharmanaming.com by Readge consultants
4 min read
Branding: When One is Not Enough
Launching a second brand is a marketing strategy to address an unmet need distinct from the current brand. In the pharmaceutical industry...
pharmanaming.com by Readge consultants
7 min read
Liposomal medicine names to be changed to avoid errors
The EMA has requested that liposomal medication names be changed to avoid the risk of confusion. All marketing authorisation holders of...
pharmanaming.com by Readge consultants
2 min read
The difference between pharmaceutical and biotechnology
While sitting in a meeting recently I was asked, 'what exactly is the difference between pharma and biopharma?' For most of us, we may...
pharmanaming.com by Readge consultants
2 min read
Biosimilar names may affect pharmacist dispensing habits
How biosimilars are named could influence the willingness of pharmacists to substitute such drugs for more expensive biologics, a survey...
pharmanaming.com by Readge consultants
3 min read
Branders give products an identity
In the world of branding, there's a language all its own: Casodex, Grazax, Latisse, Symbicort and Vusion. Each one of those words is the...
pharmanaming.com by Readge consultants
5 min read
The top 10 drugs of 2024
EvaluatePharma analysts predict AbbVie's Humira will top pharma's sales charts in 2024, followed by Merck's Keytruda and Celgene's...
pharmanaming.com by Readge consultants
2 min read
FDA Draft Guidance Requiring Distinct Naming for Biosimilars
Biosimilar Naming Policy Will Help Ensure Patient Safety and Transparency ATLANTA – The American College of Rheumatology (ACR) today...
pharmanaming.com by Readge consultants
1 min read
A drug by any other name would work just as well — making sense of drug names
How are drugs named, and how do names aid in prescription and generic substitution? In William Shakespeare's play Romeo and Juliet,...
pharmanaming.com by Readge consultants
2 min read
FDA Approves First Sensor Pill to Alert Doctors When It’s Ingested
The U.S. Food and Drug Administration (Silver Spring, MD) has approved a pill that includes a sensor that digitally tracks if patients...
pharmanaming.com by Readge consultants
3 min read
Can you teach old drugs new tricks?
Faced with skyrocketing costs for developing new drugs, researchers are looking at ways to repurpose older ones — and even some that...
pharmanaming.com by Readge consultants
9 min read
bottom of page